James Jebbia was born in the United States, but was relocated to The United Kingdom at the age of one. He spent his entire childhood there, and was a part of many British television shows. When he was 19 years old, his family moved back to the United States, to New York.

He took his first shop at a store named Parachute, a minimalist skate and clothing shop. James took a chance ad opened his own retail store named Supreme. The brand now has eleven locations worldwide and the company is now worth over a billion dollars.

He recently partnered with another giant company, Louis Vuitton, and their collaboration was publicly unveiled during Paris Fashion Week.